Sam Smolka
Basic Fun!
Digital Marketing Graphic Designer - Internship (September 2020 - January 2021)
Digital Marketing Graphic Designer / UI Designer (June 2021 - February 2023)
Multimedia Graphic Designer (February 2023 - October 2024)
Senior Designer - Media Production
October 2024- Present
Responsible for managing the creation of content and collateral in support of campaigns, social media, E-commerce, website, and internal/external media shoots for Basic Fun!’s portfolio.
Social Media for Basic Fun! and Littlest Pet Shop: I design and manage other jr. designers to create a suite of engaging social media content that aligns with brand objectives and business goals. In addition to creating social media content, I provide creative support for campaigns by developing digital and print collateral, including advertisements and packaging, while supporting the Senior Director in achieving strategic marketing goals.
Website/UI and E-commerce Design: Works alongside an E-commerce specialist to design E-commerce graphics such as rich media pages, Amazon and Walmart storefronts, and digital advertisements for all major brands for Basic Fun!. Along with developing a strong E-commerce presence, I also manage all creative for the Basic Fun! website, from wireframes/ prototypes to fully designed engaging banners, icons, and interactive elements.
Studio Production: Directs small internal shoots, managing shot lists, props, and overall creative direction. Along with internal shoots, I work alongside the Senior Director with external photo/video shoots as well.
Trade Show Design and Setup: Works alongside the Senior Director to help plan and design all digital and print collateral needed for the trade shows, including the overall booth design, social media presence, and website landing pages.
Management: Handing various Inters/ freelancers, including brief creation, timelines, and asset delivery. Ensuring all the work meets the company’s creative standards and aligns with ongoing marketing strategies.
Champion Porsche
Photography Internship
May 2019 - July 2019
During this internship, I assisted the head photographer with various photo shoots that also entailed editing sessions before uploading to the car dealership's website.
I’m a graphic designer based in South Florida with an interest in everything involving design and art! I’m currently working towards becoming a Creative Director and working in the toy industry. I’m always expanding my interest and knowledge in design while having a Bachelor of Fine Arts in Graphic Design from Florida Atlantic University. I enjoy creating complex and unique designs that communicate strong messages, and I always strive to learn new skills that will improve my design capabilities.