Care Bears x Harry Potter
For the launch of Care Bears × Harry Potter, I collaborated with internal teams and external licensing partners to develop a social and advertising campaign that brought both brands together through a cohesive creative direction.
I oversaw the project from initial kickoff through final asset delivery, working across Brand, Digital Marketing, and other internal teams to align on creative goals and campaign needs. My responsibilities included creative and art direction, prop and styling direction, coordinating licensing and approval meetings with Warner Bros., and overseeing post-production needs to ensure the final assets were ready for delivery across channels.
ROLE
Creative Direction · Art Direction · Graphic Design · Production · Project Management
RESPONSIBILITIES
Concept Development · Brand Collaboration · Prop Direction · Styling · Licensing · Campaign Development · Production · Post-Production
The Direction
I developed the visual direction for the Harry Potter × Care Bears campaign, establishing the overall mood, styling, props, color direction, and photographic approach. The goal was to create a world that felt cohesive to both brands while allowing the Care Bears characters and Harry Potter elements to work naturally together without breaking the magic.
As this was our second campaign with the Harry Potter IP, we wanted to maintain the established look and feel of the first campaign while creating a fresh visual approach for the new product launches that included a Quidditch set. I focused on carrying recognizable elements from the original campaign into the new creative direction, while adapting the styling, props, and overall composition to complement each product.
Care Bears x Harry Potter Wave 1
Social media posts and META ads
Concept Development · Prop Direction · Styling · Licensing · Campaign Development · Production
Care Bears x Harry Potter Wave 2
Social media posts and META ads
Concept Development · Prop Direction · Styling · Licensing · Campaign Development · Production
Care Bears x Harry Potter Campaign Mailer
ROLE
Art Direction · Packaging Designer
RESPONSIBILITIES
Brand Collaboration · Licensing · Packaging Design
Care Bears x Harry Potter Amazon Storefront Design
ROLE
Creative Direction · Art Direction · Graphic Design
RESPONSIBILITIES
Concept Development · Brand Collaboration · Licensing · Graphic Design
