Basic Fun! x Stranger Things
Basic Fun launched multiple toys alongside the Stranger Things season finale, featuring collaborations with Care Bears, Lite Brite, and My Little Pony. For the launch, I collaborated with internal teams and external licensing partners to develop a social and advertising campaign that brought the three brands together through a cohesive creative direction, anchored by the Stranger Things universe.
I oversaw the project from initial kickoff through final asset delivery, working across Brand, Digital Marketing, and other internal teams to align on creative goals and campaign needs. My responsibilities included creative and art direction, prop and styling direction, coordinating licensing and approval meetings with Netflix, and overseeing post-production to ensure the final assets were prepared for delivery across channels.
ROLE
Creative Direction · Art Direction · Graphic Design · Production · Project Management
RESPONSIBILITIES
Concept Development · Brand Collaboration · Prop Direction · Styling · Licensing · Campaign Development · Production · Post-Production
The Direction
Because the campaign was developed in collaboration with Netflix, the creative direction needed to follow established style guidelines for the Stranger Things brand. I used Netflix-provided mood boards and style guides to inform the visual approach, translating their direction into the styling, props, set design, and overall composition of the campaign while maintaining consistency across each participating brand.
Basic Fun x Stranger Things
Social media posts and META ads
Concept Development · Prop Direction · Styling · Licensing · Campaign Development · Production
Stranger Things Campaign Mailer
ROLE
Art Direction · Packaging Designer
RESPONSIBILITIES
Brand Collaboration · Licensing · Packaging Design
